---
title: Episode 189 | How to Connect People to Purpose with Jenni Catron
description: In this week’s episode, Jenni will share why clearly defining your organizational mission, vision, and values is crucial to helping your team have that sense of fulfillment and purpose in their work, with examples from The 4Sight Group.
image: https://podcast.get4sight.com/hubfs/leadculture-podcast-wide-01-1.jpg
---

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# Episode 189 | How to Connect People to Purpose with Jenni Catron

Posted by [Jenni Catron](https://podcast.get4sight.com/author/jenni-catron) on Jan 17, 2023 5:00:00 AM

Episode 189 | How to Connect People to Purpose with Jenni Catron

The number #1 Culture Trend for this year (O[.C. Tanner 5 Culture Trends for 2023](https://www.octanner.com/insights/articles/2022/9/29/5_culture_trends_for_2023.html)) is that employees want more from their work. “More than a high salary or unique perks and benefits, they want the sense of fulfillment that comes from doing work that has a purpose and feeling that they belong to their workplace community.”

 

The problem for many team members is that they feel disconnected from that purpose. While the purpose may draw them to your organization, the daily grind of activities can distract them and cause them to feel disconnected from this purpose.

 

 

 

In this week’s episode, Jenni will share why clearly defining your organizational mission, vision, and values is crucial to helping your team have that sense of fulfillment and purpose in their work, with examples from 4Sight to help you as you answer questions like:

- Why do you do what you do?
- Do you have clearly defined mission, vision and values?
- Do you frequently refer to mission, vision and values in conversations and team meetings?
- Can your leaders define the purpose of your organization in one sentence?

Connect with Jenni  
Let us know what you thought of this week’s episode - you can connect with Jenni on Instagram and Facebook at Get4Sight or on LinkedIn at The4SightGroup.

Your Next Step  
Looking for even more leadership resources to help you and your team thrive this year? Sign up for Jenni’s free Insights newsletter at [get4sight.com](https://get4sight.com).

 

---

 

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 Topics: [Purpose](https://podcast.get4sight.com/tag/purpose), [Leadership](https://podcast.get4sight.com/tag/leadership), [Culture](https://podcast.get4sight.com/tag/culture), [Values](https://podcast.get4sight.com/tag/values), [Podcast](https://podcast.get4sight.com/tag/podcast), [Vision](https://podcast.get4sight.com/tag/vision), [mission](https://podcast.get4sight.com/tag/mission)

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