---
title: Episode 200 | Why a Business Strategy Won't Create Successful Culture (and what will!) with Shannon Litton and Jenni Catron
description: This week, Jenni interviews Shannon Litton, President & CEO of 5by5 in a discussion on team health & culture, the challenges and surprising benefits of running a startup, why navigating disagreements is a sign of a healthy culture (and why side-eyes and feeling busier than we are are signs of an unhealthy culture), and how we can have it all - just not all at the same time.
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---

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# Episode 200 | Why a Business Strategy Won't Create Successful Culture (and what will!) with Shannon Litton and Jenni Catron

Posted by [Jenni Catron](https://podcast.get4sight.com/author/jenni-catron) on Apr 4, 2023 5:00:00 AM

**Episode 200 | Why a Business Strategy Won't Create Successful Culture (and what will!) with Shannon Litton and Jenni Catron  
**

“Success is not a matter of mastering subtle, sophisticated theory, but rather of embracing common sense with uncommon levels of discipline and persistence.” ― Patrick Lencioni, [The Five Dysfunctions of a Team: A Leadership Fable](https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756)

This week, Jenni interviews Shannon Litton, President & CEO of 5by5 in a discussion on team health & culture, the challenges and surprising benefits of running a startup, why navigating disagreements is a sign of a healthy culture (and why side-eyes and feeling busier than we are are signs of an unhealthy culture), and how we can have it all - just not all at the same time.

 

 

With 20+ years in agency leadership, Shannon has worked with over 500 organizations on everything from rebranding to multicultural marketing. She’s an expert in developing strategies that propel change down the street or around the world… and she makes it fun for everyone involved.

Shannon regularly speaks on leadership, marketing, branding and business strategy. She has addressed a variety of audiences from NFL athletes to healthcare innovation leaders and she is an Entrepreneur magazine contributor. Shannon is the President & CEO of [5by5](https://5by5agency.com/), a digital marketing agency out of Nashville that has been named one of INC’s “Fastest Growing Companies” for four years and counting.

 

**Resource  
**[The Five Dysfunctions of a Team: A Leadership Fable](https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756)

 

**Connect with Jenni  
**Learn more about the 4Sight Leadership at [4sight-group.teachable.com//p/leadership-institute](https://4sight-group.teachable.com//p/leadership-institute). Let us know what you thought of this week’s episode! Send us an email at [podcast@get4sight.com](mailto:podcast@get4sight.com) or connect with us on Facebook and Instagram @Get4Sight or on LinkedIn at The4SightGroup. 

 

Your Next Step  
Looking for even more leadership resources to help you and your team thrive this year? Sign up for Jenni’s free Insights newsletter at [get4sight.com](https://www.get4sight.com) and look for some exciting new initiatives to support leaders, coming soon! 

 

---

 

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 Topics: [Leadership](https://podcast.get4sight.com/tag/leadership), [Culture](https://podcast.get4sight.com/tag/culture), [Podcast](https://podcast.get4sight.com/tag/podcast), [Leadership Development](https://podcast.get4sight.com/tag/leadership-development)

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